Spot The Plug KE is a promotional campaign technology platform. We help brands run transparent, free-entry comment-based campaigns on Instagram — selecting winners fairly, delivering brand-funded rewards, unlocking Secret Vault offers for selected participants, and measuring campaign performance.
Spot The Plug KE is a social commerce campaign platform that helps brands turn Instagram engagement into transparent, measurable promotional campaigns. We are not a gambling platform, a lottery, a betting operator, or a financial intermediary. We are a marketing technology company.
Our platform provides the infrastructure for brands to run comment-based campaigns, select winners fairly, deliver brand-funded rewards, unlock Secret Vault offers for selected participants, and track performance — all with published rules and a public audit trail.
Campaign pages with published rules, eligibility terms, and winner selection methods
Comment capture and AI-assisted entry processing for brand Instagram posts
The campaign flow is simple. A brand publishes a campaign post on Instagram. Users comment to enter. Our platform captures comments, filters spam, applies eligibility rules, and selects participants according to the campaign's configured method. Selected winners are notified. Non-winning participants who entered may unlock a Secret Vault offer.
01
Brand creates campaign
Sets rules, reward, timeline, and winner method.
02
Audience comments
Users enter by commenting on the brand's Instagram post.
Based on published rules — correct answer, random, or score.
05
Rewards delivered
Winner DM, voucher, M-PESA payout, or product offer.
06
Vault unlocks
Selected non-winners receive an exclusive vault offer.
For brands
Brands use Spot The Plug KE instead of vague influencer campaigns because we provide measurable outcomes — not just views. Every campaign produces a report showing exactly what the audience did, what offers were redeemed, and how the campaign performed.
Comment capture & moderation
We capture every comment on your campaign post, filter spam and duplicates, and classify valid entries according to your configured rules.
Winner selection workflows
Choose from correct answer, random selection among valid entries, closest guess, or manual review. The method is published before the campaign runs.
Secret Vault offer delivery
Selected non-winning participants receive a private DM with a brand-configured discount code, product carousel, or time-limited offer.
No guaranteed results. Spot The Plug KE does not guarantee follower growth, sales, conversions, or platform reach. Campaign performance depends on brand quality, offer strength, audience interest, timing, and creative quality.
For audiences
For people participating in campaigns, Spot The Plug KE creates free-entry promotional experiences. You comment on a brand's Instagram post to enter. There is no entry fee, no purchase required, and no guarantee of winning. Everything is governed by the published rules of each campaign.
Free to enter — no purchase, payment, or wager required
Campaign rules, reward details, and winner selection method published upfront
Selected winners notified via comment reply or DM according to campaign rules
Secret Vault offers may be sent to selected participants who did not win the main reward
Public audit trail shows rules, entries, winner selection method, and campaign status
M-PESA payouts where applicable — subject to winner verification and campaign terms
Trust & safety
We built this platform to fix the trust problem in Kenyan digital promotions. Every mechanism is designed to be auditable and transparent.
Published rules
Every campaign shows its entry method, winner selection, eligibility, reward, and closing time.
AI-assisted, not AI-decided
AI classifies and filters. Deterministic rules govern payout-triggering decisions.
One entry per account, duplicate detection, velocity checks, and suspicious activity review.
Brands must provide campaign details and fund rewards before a campaign is published
Campaign approval process — misleading, unsafe, or non-compliant campaigns are rejected
Winner details verified before reward delivery
M-PESA payout numbers masked in audit-facing views
Data & security
We collect only the data needed to operate campaigns, verify entries, deliver rewards, and improve the platform. We do not sell personal data. All data is processed in accordance with the Kenya Data Protection Act.
Instagram handles and public comments collected for campaign administration
Phone numbers collected only where required for reward delivery or M-PESA payout
Product preferences collected only where required for Secret Vault personalisation
Campaign participation and discount usage data used for analytics and fraud prevention
Role-based access controls, audit logs, and encryption for sensitive data
Data retention limited to what is required for campaign records, legal compliance, and fraud prevention
Full data request rights: access, correction, deletion, objection — contact privacy@spottheplug.co.ke
Spot The Plug KE is a promotional campaign technology platform. We help brands run free-entry comment-based campaigns, select winners transparently, deliver brand-funded rewards or offers, and measure campaign performance. We do not operate betting, gambling, lotteries, or paid-entry games.
Master positioning statement
“Spot The Plug KE provides brand-funded, free-entry promotional campaigns, audience engagement tools, winner selection workflows, discount vaults, and campaign analytics for social commerce brands.”
Campaigns are free-entry promotional marketing activities — no purchase or payment required to enter
Rewards are brand-funded — provided by the campaign brand, not collected from participants
Winner selection is governed by published campaign rules
Spot The Plug KE provides campaign technology and management services — we are not a bank, financial intermediary, or prize operator
Campaigns are not sponsored, endorsed, or administered by Instagram, Meta, TikTok, X, or any other social platform
All campaigns are governed by Kenyan commercial and advertising law
Partnerships & Support
For partnerships, brand onboarding, media inquiries, or general support, reach the team directly.
